In health care PR, brand journalism is a key tactic to help your health care experts land national media placements.

Check out Dr. Shannon Trotter, dermatologist at The Ohio State University Wexner Medical Center, on Consumer Affairs. She shares some common sunscreen mistakes.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow