Today's consumer does not want to be sold to. Consumers are more savvy than ever in evaluating their options, so it's important for marketing professionals to always consider what the audience cares about AND how they will benefit. The tactic to use: Brand journalism

It’s not about the organization’s brand, it’s about the organization’s audience”
— Lisa Arledge Powell

So, we love this article from Oxiem that emphasizes how to balance branded and unbranded content in marketing. Find our President, Lisa Arledge Powell, as an expert in the article! 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow