Within our Brand Journalizer Criteria, an important tip is to "Find a Voice" when practicing brand journalism. They key is to find a real person affected by your story and tell it through their eyes.

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For the first time in the United States doctors have surgically inserted a small neurostimulator behind the cheekbone of a patient in an attempt to treat cluster headaches. Paul Alterio, a 39-year old father of two from Lexington, Ohio underwent the procedure at The Ohio State University Wexner Medical Center. Read more in this Wall Street Daily article. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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Posted
AuthorColleen O'Morrow