As you may know, our MediaSource President, Lisa Arledge Powell, spoke at Content Marketing World 2014 and "brand journalized" the content marketing pros in her packed session. After her presentation, Brightcove interviewed Lisa on her thoughts about the hottest trend in content marketing: Brand journalism.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.