During a campaign with our client partner, The Ohio State University Wexner Medical Center, so much buzz was established through brand journalism tactics that it actually crashed the medical center's website! Not to mention the brand journalism strategy garnered coverage on NBC Nightly News and The Huffington Post.
Find out how this story resulted in major earned and owned media ROI in this article from Ragan Communications. Hear from the Director of Media Relations at The Ohio State University Wexner Medical Center, Bob Mackle, and our President of MediaSource, Lisa Arledge Powell.
Also find our newest white paper, How to be a Brand Journalist, released in the article!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.