Our Vice President, Clark Powell, revealed one of his storytelling secrets in our BRAND NEW white paper (if you haven't already seen it in Ragan Communications). One of his top tips? Position your brand or expert as a though leader. Featuring a brand or expert as a thought leader allows you to include the company in a manner that is not commercial.

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Dr. Christopher Hanks, medical director for The Center for Autism Services and Transition at The Ohio State University Wexner Medical Center, explains the importance of caring for adults with autism in this LiveScience article. Hanks opened The Center for Autism Services and Transition (CAST), the new clinic specifically designed to care for adults with autism spectrum disorders. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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Posted
AuthorColleen O'Morrow