Spring break is right around the corner and we have an excuse for you to visit Florida! Our MediaSource President, Lisa Arledge Powell, is speaking to the Tampa American Marketing Association with "Why Brand Journalism is the New Marketing" on March 27, 2015.
The event will take place at The Charter House in Tampa, Florida and is open to AMA members, guests and students.
At this can't miss event, Lisa will share how to:
- Use brand journalism to attract national news media coverage, such as on NBC News and in the Wall Street Journal
- Share compelling content on company-owned media channels, such as Facebook, Twitter and Instagram
- Run your marketing team like a newsroom
- Get executive buy-in for brand journalism
Lisa, a former television news reporter, works with the nation's top hospitals and health care organizations to get their messages to target audiences. She is an industry innovator in brand journalism and a sought-after public relations thought leader. For over 16 years, MediaSource, based in Columbus, Ohio, has specialized in health care communications and partners with a vast group of academic medical centers and other brands.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.