Our MediaSource team is honored to be spreading the word about teen mental health awareness through our community service work for Do It For Daron.

Dublin crosstown hockey rivals Jerome and Coffman are joining together tonight (Friday, January 30, 2015) at 7:00 pm at the Dublin Chiller in a game that raises awareness and money in support of teen mental health.

The game benefits former Columbus Blue Jacket Luke Richardson's foundation in memory of his daughter, "Do It For Daron", along with several Central Ohio mental health agencies.

Just over four years ago, Daron Richardson, at the age of 14, died by suicide. From this tragedy came the “Do It For Daron” Foundation, a movement to support young people who suffer from mental health struggles -- so they don’t have to do it in silence.  The mission of the DIFD Foundation, started by Luke and Stephanie Richardson, is to raise awareness, inspire conversations and transform youth mental health.

This is the second annual game in which these two historically rival teams come together in a show of community unity and support for the cause.  Last year’s game completely filled the Dublin Chiller with fans, families and media.  More than $3,000 was raised during last year’s game through donations and a silent auction. These funds were shared with DIFD, and three local mental health agencies to support their continued efforts in the field of youth mental health.

After the success of last year’s Jerome vs. Coffman DIFD game, the Columbus Blue Jackets Alumni Foundation staged an alumni game benefitting DIFD in November that featured several former Blue Jackets players including Andrew Cassells, Frederic Modin and Jody Shelley.

Last year Shelley participated in the Jerome/Coffman inaugural DIFD event and continues to support the cause. 

Shelley said, “It is so important for us to lead the way in helping to erase the stigma associated with mental health.  DIFD and youth mental health platforms provide a vehicle to not only educate, but also to validate that however someone is feeling, it is okay.  These are powerful resources to help people understand the steps to take.”

Purple was Daron's favorite color and tonight the two schools, who have green as their colors, will wear purple to show unity and support of the cause. All fans are asked to wear purple as well.

Good luck to Rocks goalie Grant Powell, the son of MediaSource founders Lisa and Clark Powell! Grant used duct tape to make his typically Shamrock green pads purple for the game.

Good luck to Rocks goalie Grant Powell, the son of MediaSource founders Lisa and Clark Powell! Grant used duct tape to make his typically Shamrock green pads purple for the game.

Our team is leading the effort to amplify the DIFD message in Central Ohio through PR and social media work. Working with Blue Jackets Arena Announcer Greg Murray, our content team is producing an audio segment that will play at the Ohio Health Dublin Chiller to open tonight's DIFD hockey game featuring the crosstown rivals. Good luck to Rocks goalie Grant Powell, the son of MediaSource founders Lisa and Clark Powell! 

Coverage secured on:

Monica Day of WCMH-TV posted a DIFD selfie to support of the big event tonight!

Monica Day of WCMH-TV posted a DIFD selfie to support of the big event tonight!

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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Posted
AuthorColleen O'Morrow