As all PR pros know, as technology changes so does our industry. But the need for telling a good story has not gone away, which is why brand journalism strives. The importance for an organization's owned and earned media channels is steadily increasing.

Our brand journalism team loves this article by Bill Rundle: Embracing content, intimacy and collaboration in the 'post-PR era'. In this PR Daily article find the white paper, How to be a Brand Journalist, for tips on telling compelling stories.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow