From the beginning of the brand journalism era in our public relations agency, there have been critics who scrutinized this practice.
Sarah Mitchell writes a great article on why the brand journalism criticism needs to end and how news organizations work with agendas, which is ironic because that's a common reason why brand journalism is criticized so deeply.
But this counterargument isn't just about how traditional journalism works with goals and agendas. It's that brand journalism is improving the quality of content that readers and viewers are exposed to.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.