The traditional PR approach is an easy way out, but companies end up finding themselves struggling to succeed. Brand journalism becomes more influential to audiences everyday and brands need to create valuable content that inevitably ties back to business goals. The future of PR is filled with agencies that offer expertise in promoting brands the nontraditional way and a team full of PR pros that are into analytics. Lisa Arledge Powell explains six ways that innovative public relations agencies are handling the development and the distribution of content on Ragan’s Health Care Communication News.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.