Brand journalism can effectively help a brand accomplish their PR goals. PR pros that specialize in brand journalism understand that discovering and creating content takes continuous time, effort and a niche skill set. But at the end of the campaign, clients want the hard results. In today’s industry, the measurement of impressions and advertising value is no longer the main way to determine a successful campaign. Clients are looking for new ways to measure public relations ROI! Lisa Arledge Powell introduces four options to consider when assessing results from your brand journalism content on Ragan’s Health Care Communication News.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.