Brand journalism is applicable to all in the communications industry. Whether you're a PR pro or qualitative researcher, brand journalism can impact your industry.
Last Friday our President, Lisa Arledge Powell, hosted a webinar for QRCA (Qualitative Research Consultants Association) about why brand journalism is the new marketing. From our Columbus Office, we produced the whole event for viewers in New York City and Washington D.C. As you can see below, it streamed directly from Lisa's office!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.