As the nation’s top health care PR firm for the past three years, the communications industry turns to MediaSource for the latest tools and trends.

Our President, Lisa Arledge Powell, is teaching PR pros from around the world about best practices for brand journalism videos. She’s offering tips and showing an amazing viral video with our client partner, Arnold Palmer Hospital for Children, at the Brand Journalism and Content Marketing Summit at Children’s Hospital Colorado. 

The session, Results! How brand journalism boosts everything, including your bottom line, with Michael Schmidt, Vice President at Arnold Palmer Medical Foundation, shows how we together helped make a video go viral. The presentation will also teach communicators how to create content that gets exposure across all channels and how to measure results for campaigns.

Take a sneak peek into the session

Watch the video project we worked on with Arnold Palmer Hospital for Children that now has more than 4.8 million YouTube views:

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow