By Heather Clark, Marketing & Sales Intern

Organizations that create their own brand journalism content have expertise in focusing on their audience and discovering stories that resonate with their brand. The Kardashian-Jenner sisters have recently proven the effects of using storytelling techniques, celebrity style.

Whether it’s for their reality debut in 2007, millions of followers on social media, or iconic fashion decisions, the Kardashians have been taking the world by storm for quite some time. Quickly climbing the popularity ladder, younger sisters, Kendall and Kylie Jenner, mark their place as part of the family. The well-known family built a brand on behalf of their name, although some people may believe their claim to fame is highly undeserved.  The Kardashian-Jenner empire has a jaw-dropping total net worth of over $300 million. It’s safe to say they are doing something right.  

Within the past month, four of the five sisters launched personal websites and complimentary mobile applications.  Why should this spark your interest? Here are four pieces of PR advice you can take from the Kardashian-Jenner clan: 

1. Un-Brand Your Content
Your audience is the primary focus in brand journalism, but organizations still need to include their brand in the content they create.  However, they must do this in a strategic way. The popular websites and mobile apps include personal diaries, live streaming video by the celebrities, beauty tutorials, workout tips, and special access to events and giveaways. The sisters are making a profit and becoming even more sought-after in the world of media by receiving downloads.  It’s necessary to recognize that this goal isn’t presented in the content they create. They focus on what would benefit their audience while increasing brand recognition!

2. Find an individual voice
Make your content creative and stand out against your competitors. Kim, Khloe, Kendall, and Kylie (Kourtney’s website and app are currently in the works) reveal their personal brand through their individual online and mobile applications.  

Kim: Features makeup tutorials and pregnancy updates
Khloe: Focuses on fitness
Kendall: Shows insights to her fashion career
Kylie: Illustrates her coveted style
Kourtney: Plans to give advice on being a mom.  

Each sister presents the originality of their personal brand and creates lifestyle content to attract their audience. 

3. Diversify your engagement efforts
As brand journalists, it’s vital that your content is published and seen on different mediums to successfully reach your target audience. People see the Kardashian-Jenner sisters everywhere and it’s rare that an individual has never heard their name. Reality TV, event appearances, fashion lines, Instagram, Snapchat, you name it … The starlets utilize an endless amount of resources. Now by downloading their mobile apps, fans have access to the sisters’ lives right at the palm of their hands. 

4. Take control of your content
Brand journalists provide their audience with the most reliable resource to receive information- the organization itself. The Kardashians are seen everywhere and it’s undeniable that details about their lives are publicized in a fabricated way through media. Through creative content, the Kardashian-Jenner sisters use brand journalism for their fans to discover information they can trust. They take control of the content and stories shared with the consumers interested in having that access. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow