Exclusive media access is one of the best tactics inside a MR pro's toolbox. With strategy and timing, this tactic can garner major coverage for your brand. Brand journalism, mixed with media relations, creates amazing stories that reporters want. Lisa Arledge Powell gives 8 tips to coordinate a news exclusive on Ragan’s Health Care Communication News




MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  




AuthorColleen O'Morrow