Public relations professionals need to understand video for success in 2016. With mass adoption of trends such as brand journalism and content marketing the market for good content is crowded. Brands that adopt video for more than special projects will set the standards for PR in the new year.
So how can you prepare a successful 2016 PR plan with video?
- Use video strategically
- Have a distribution plan
- Know when and how to use live-streaming video
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.