National exposure is on the wish list of almost every health care public relations professional. Top health brands like The Ohio State University Wexner Medical Center, Mayo Clinic and Cleveland Clinic are commonly above the rest in achieving this goal. But, it's no secret how these industry leaders garner award-winning results. All three share a common tactic: Brand journalism. With brand journalism these cutting-edge brands:
- Create stories, not press releases.
- Function like a newsroom.
- Have a journalist mindset—working a beat and vetting stories.
- Amplify content.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.