Top PR professionals use newsjacking to insert their experts into breaking news stories around the world.
Proactively have experts ready so when news happens you already have an expert, message and availability to provide to journalists. Set up a system to constantly monitor for breaking news or trends in pop culture that relate to your signature sweet spots. It’s a crowded content world so you need to act quickly. Be first or you will come in last without a placement!
Recently released "Concussion" has health experts across the country talking. Read insight about concussions and the impact on youth from UCLA Christopher Giza, MD, the director of the UCLA Steve Tisch BrainSPORT Program and a professor of pediatrics and neurosurgery at the David Geffen School of Medicine and Mattel Children’s Hospital at UCLA, in this Yahoo! Health article.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.