In the PR industry, there are so many ways to do brand journalism. At MediaSource we consistently create multimedia news releases for our client partners, but we also use proactive brand journalism through expert guest columns and other tactics.

It's an honor working with some of the most prestigious doctors in the United States. Of course we love the opportunity for them to share their knowledge with a mass audience!

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Dr. Michael Todd of Optimized Care Network discusses five habits for a healthy heart on U.S. News & World Report. Optimized Care Network is a digital health care company that provides patients a new form of health care, merging advanced technology with a personalized touch. With 18 years of clinical experience, Dr. Todd is passionate about leveraging health care expertise to implement game-changing, industry leading best practices in the health and wellness space.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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AuthorColleen O'Morrow