Our Content Technology Manager, Robert Leitch, explains the phenomenon through a series of different pictures:
The picture above has a bad color balance so everything appears more blue. Our eyes compensate, so we know this sweatshirt is grey, even though it is actually this color in the picture:
Once the photo is corrected, the shirt shows up in its true colors:
Our eyes are amazing tools. Together, with our brains, they work to show what's real, no matter what we actually see.
So, what color is this dress really, in real life? White and gold!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.