At MediaSource we are advocates for teaching PR pros the ins and outs of brand journalism. Though there are many steps to the unique process, it always comes down to a key definition and three main characteristics of brand journalism.
What is Brand Journalism?
Discovering and creating news content on behalf of a brand.
Brand Journalism Content Should Be:
- Newsworthy: Brand journalism focuses on your target audience's needs and interests instead of your brand's objectives.
- Audience-focused: Brand journalism should not be highly branded. Save the heavy branding for your commercial or brochure.
- Not highly branded: Brand journalism is telling your story without selling your brand. It pushes expertise over brand objectives through storytelling that is designed to give the audience the information they want
Always Follow the Brand Journalizer Criteria
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.