All PR professionals should be producing multimedia content with their pitches to journalists. Not only should this content be provided for the journalists, it should be presented in an organized fashion.
Hosting all multimedia content per pitch/story on a Multimedia Newsroom is a great way to not only provide, but also organize multimedia.
According to a survey by Isebox, journalists agree:
- 8 out of 10 reporters were frustrated having to spend more than 30 minutes collecting multimedia content
- More than 80% of journalists feel that including photos, infographics or video is very important to the story
- 65% of journalists show preference for press releases that provide easy access to photos, videos and graphics
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.