For effective media relations, PR pros need to understand relationship-building skills. First, our media relations team understands that before pitching, it's important to gain and maintain relationships with the journalists you are pitching. Media visits are key to landing top media coverage. This week, our Media Relations Manager, Shannon McCormick, is in North Carolina on a media visit stroll.

She had a great visit with Erika Edwards of NBC NewsChannel in Charlotte. We love working with professionals like her!

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow