The brand journalism team is headed to Atlanta, Georgia in June! Our President Lisa Arledge Powell is speaking at the Hospital Marketing National Conference and we can't wait to spread the brand journalism buzz in the South!
This unique event will feature presentations from the key thought-leaders in the marketing field from leading advertising agencies, media companies, PR firms, and health care providers. This event will discuss best practices in marketing your hospital, how to best choose your media mix, develop excellent campaigns, and highlight your key healthcare practice areas. Great case studies, creative campaign planning discussions and thought-leader forums will help you enhance your creative and get more ROU for your advertising dollar.
"Brand Journalism is the New Health Care Marketing" with Lisa Arledge Powell
Brand journalism has been called one of the top communication trends in marketing. Learn how some of the nation's top health care brands successfully use brand journalism to boost national reputation and drive consumers to their websites and their brands. Attendees will see multiple case studies from top health care brands, including one case study that drove so many consumers (over 1 million) to The Ohio State University Wexner Medical Center's website that their website crashed!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.