Every CMO is trying to figure out the #1 habit for a successful marketing campaign. Tom Demers of Cornerstone Content set out to pick the brains of marketing pros across the United States to get their feedback on what this "#1 habit" is.
In the feature, our President, Lisa Arledge Powell, gives her feedback:
- Targeted media outreach
Using both of these habits together will help drive people to your company owned media channels for more outreach. A great example of this? The Ohio State University Wexner Medical Center SAGE test campaign.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.