Your organization houses amazing experts. Of course you know that, but how can you amplify that information locally, nationally and worldwide? Brand journalism is a successful PR tactic that features your experts, resulting in high-profile media coverage.
We love working with some of the most prestigious health care experts in the nation, and love telling their stories of innovation, expertise and more.
The CDC announced e-cigarettes are having an alarming effect on youths. Findings from the 2014 National Youth Tobacco Survey show e-cigarette use among teenagers has tripled in a single year. Also, for the first time, e-cigarette use has surpassed current use of every other tobacco product, including cigarettes.
Experts from National Jewish Health, the leading respiratory hospital in the nation, were among the first to issue warnings about the dangers of e-cigarettes to teens. See National Jewish Health expert, Amy Lukowski, PsyD, explaining this danger on NBC Nightly News:
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.