With more and more companies creating content from their brand, how can you make yours stand out? Lisa Arledge Powell's new article on Ragan Health Care Communication News will give tips on what companies can do to uncover the great stories within their brands including:
1) Learn how to set up a system with your organization to truly start functioning like a newsroom and funnel stories to your content creating PR team.
2) How to start thinking like a beat reporter and dividing up your product lines and services like beats
3) How to build trust with stakeholders who hold the key to good stories
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.