In the media, a good brand journalism story can go a long way...especially if you are working in health care. Some journalists may even choose to use your story on multiple platforms within the outlet. Choosing a story that fits the audience needs, not brand needs, is the best way to position your story for success.

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A study by researchers at The Ohio State University Wexner Medical Center found that a workplace mindfulness-based intervention reduced stress levels of employees exposed to a highly stressful occupational environment. See The Ohio State University Wexner Medical Center and Maryanna Klatt, PhD, Associate Professor of Clinical Family Medicine and one of the study's lead authors, address this study in the The Huffington Post and the outlet's "Tuesday Morning Email"

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

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AuthorColleen O'Morrow