Beware! Media Misdemeanors & Content Crimes
For more than 16 years, MediaSource has been known as a strategic storyteller for our major health care clients. Our President, Lisa Arledge Powell, one of the nation’s top experts on brand journalism and content marketing, led a session about this PR trend at the PRSA Health Academy Conference and launched our new song “Media Misdemeanors and Content Crimes”.
Her presentation with longtime client Nationwide Children’s Hospital revealed how to be a brand journalist, the best practices at NCH and brand journalism’s most wanted, which inspired this song.
The PRSA event is the world premiere of the "Media Misdemeanors and Content Crimes" song, created by our savvy content team to help PR professionals understand the things they shouldn’t be doing in communications! Enjoy the version launched today:
Meet the five criminals who want to steal your chances of achieving brand journalism success. Stay tuned for more musical fun to find out their crimes and how to save yourself!
Machine Gun Manny
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.