All PR professionals should be producing multimedia content with their pitches to journalists. Not only should this content be provided for the journalists, it should be credible and high-quality journalism material.

You should always report with integrity. A brand journalist creates stories that are factual, well-researched, timely and compelling. This will increase your chance of media coverage and sometimes you may be featured as the reporter for the outlet!

More tips in How to be a Brand Journalist.

Latest Placement

Outlet: AgDay

Audience: 295,677

Most people associate osteoporosis with women. But the truth is, one in four men over the age of 50 will break a bone as a result of this condition. That’s more men than will have prostate cancer, according to the National Osteoporosis Foundation.

Now a leading researcher at National Jewish Health is calling for men to be included in the screening guidelines for osteoporosis.

See National Jewish Health on AgDay on KVCT-TV, with our very own Vice President & co-founder, Clark Powell, reporting our original multimedia package. 

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.

AuthorColleen O'Morrow