Attend the session for an exclusive premiere!

Our President, Lisa Arledge Powell is returning to the PRSA Health Academy Conference this year! For 2015, she is bringing a new interactive and upbeat presentation with Pam Barber, Media Relations Director at Nationwide Children’s Hospital.  Thursday May 14, the pair will be presenting “Brand Journalism Bootcamp: How to go from PR Pro to Brand Journalist”.

This session reveals the formula to how a brand journalist successfully discovers and creates news content on behalf of a health care organization. Our experts reveal the strategic communications tactics that are integral to the country’s top health care brand journalism programs that must be a part of your plan to be successful.

Attendees will learn:

  • Tips for evolving from PR pro to brand journalist
  • How to build a news-room style brand journalism team
  • How to structure a brand journalism story and why it may be different from an actual news story
  • How to master the story-vetting process
  • How to amplify your brand journalism content for maximum ROI 

Per usual, the team isn’t sticking to a bland presentation. It’s the premiere of a new PR educational song and multimedia presentation! We’ve been shooting and preparing for this premiere the past couple weeks, check out some of our BTS footage:

Last year, Lisa Arledge Powell, premiered the Brand Journalizer Song at the PRSA Health Academy Conference. The Brand Journalizer Song was created by our savvy content team in the spirit of “Schoolhouse Rock” to help PR professionals better understand the principles of effective brand journalism. The song was an addition to our educational brand journalism launch, and it included our famous Brand Journallizer Criteria.

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow