If you haven't already heard the buzz, two world-renowned surgeons are driving a Tesla cross-country, in a 6,000 mile trip, promoting the importance of men's health along the way!
In an effort to get men to visit the doctor more often, Dr. Sijo Parekattil & Dr. Jamin Brahmbhatt from the PUR Clinic at South Lake Hospital, in affiliation with Orlando Health, are currently embarking on the second annual Drive For Men's Health. Last week, the doctors climbed into an all-electric Tesla Model S and started a journey that will cover more than 60 stops and is featuring hundreds of speakers, both at events along the way and online during the drive. The trip goes from Florida to New York and then west to Los Angeles, where the team will arrive this Saturday.
We love working as the brand journalism team for the doctors and our client partner, Orlando Health, on this amazing campaign. The doctors have been featured on top tier media including, but not limited to, a national CNN news airing, top 20 TV & radio coverage as well as top tier online coverage, and continuous local coverage gained in the Drive For Men's Health tour stops including Detroit, Cleveland, Indianapolis, Raleigh, Jacksonville, Philadelphia and New York City.
Another important part of this campaign is the doctors' use of Periscope to document their trip along the way! Our MediaSource team feels that Periscope is an important app in the future of public relations and media interaction. Follow the the Drive For Men's Health on Periscope with these two handles: @drive4Men & @jaminbrahmbhatt
Some great pictures throughout their trip so far!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.