In today's quickly-changing PR world, new tools and tactics are forcing forward-thinking PR pros to change how they do things. That includes writing. Gone are the days when slamming out a quick press release ended in your desired result. Today PR professionals need to know how to write content in a variety of different ways. Check out Lisa Arledge Powell's article on Ragan Health, Ragan Communications and PR Daily that lists the three most relevant styles and reveals when the style is best, how to write it and provides examples! Of course, brand journalism is included!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.