By Allie Loughry, Media Relations Intern
I had the pleasure of travelling to Cleveland last month to spend the morning with the two men who make the Drive for Men’s Health possible: Dr. Jamin Brahmbhatt and Dr. Sijo Parekattil. With a 5:30 a.m. start at CBS 19 Action News followed by a press conference at the Cleveland Clinic, the morning consisted of media personnel, various doctors, and lots of coffee.
Besides the fact that people LOVE getting their picture taken with the Tesla, here are a few things I learned throughout the day:
It’s All About the Network
I’ve heard it numerous times in school—that using your professional network is important. But I’ve never seen this more true than at the Drive for Men’s Health. Throughout the day, people were constantly exchanging business cards. Whether it was the PR team, news anchor, photographer or production team, everyone was trying to grow their network. And it works! A lot of the media coverage we received that day was because of our pre-established network. I even overheard doctors who attended the event catching up with one another and re-igniting those connections.
However, the most important part of this is saying thank you. We sent a quick email to reporters, producers, anyone who helped us out, to say thanks, which goes a long way.
Plan for Flexibility
The logistics of 6,000 miles in 10 days with 17 stops requires months and months of planning. But I learned it’s also important to plan for flexibility. I realized the doctors utilize technology in order to remain flexible while on a tight schedule. I enjoyed seeing how they answered questions from Twitter during their Q&A, live video chatted their breakfast meeting via Periscope, and even how they take interviews and Skype calls while driving between locations in their Tesla. The day went smoothly because of the hard work and planning of my MediaSource colleagues and those with Orlando Health, but also because the team was flexible.
Passion is the Core of Any Cause
The passion for the Drive for Men’s Health is so strong, that it breaks down barriers…literally. The Cleveland Clinic physically removed its doors so the Tesla could drive into the building (I bet they don’t do that for everyone). The entire Drive for Men’s Health Team is dedicated to their cause: all of the men I met who are working with the Drive (either with production, videography etc.) were inspired by the doctors’ message and have their own personal health journey. Their passion for this Drive was electric, and I know they will be successful in spreading their message.
I loved seeing all the work everyone put in for this pay off. It was a pleasure meeting the doctors and spending the day with them. And I also had fun taking selfies with Dr. Brahmbhatt and the Tesla!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.