Organizations that perform consumer-interest studies have a great opportunity to reach national media. A study allows an organization to discover and create news content on the behalf of the brand, which is our definition of brand journalism.
- Contains newsworthy content
- Includes very little branding
- Focuses on the audience and their needs
Do you have a journal or research center within your organization? If so, maintaining strong communication is a great way to develop story ideas centralized around studies.
A new study performed by researchers at The Ohio State University Wexner Medical Center shows that when it comes to overuse injuries in high school sports, girls are at a much higher risk than boys. Watch this story on the "Today" show:
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.