It's easy to focus on new methods of media relations in today's digital and social age. But studies show that traditional earned media still reigns as most important. A new survey from Ogilvy PR that surveyed over 115 journalists reveals that earned media is still the most influential medium for influencing consumers. 

"Majority of journalists surveyed agree or strongly agree that the more media covers a brand, the more credible a brand appears"

Read the full findings on Bulldog Reporter

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow