If you practice brand journalism, you may run into some scary content criminals within your organization. From the "over-brander" to the pitch "sprayer and prayer", learn how to lock these convicts up and save your brand! In the modern world of communications, make sure you avoid these crimes.
Watch out for Professor Jargon!
Crime: Professor Jargon is the highly intelligent person on your team who uses a lot of industry jargon in content for a consumer-focused audience. While the professor can be a great source for content, his technical talk can sabotage your brand journalism efforts because it will sound like a foreign language to your target audience.
Punishment: You need to school the professor on the rules of brand journalism. Teach him to be a brand journalist by simplifying his message. Don’t be afraid to provide talking points and rewrite and edit his comments.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.