Creating a company blog is a great first step for brand journalism. Create content that is just as newsworthy as you would for a national media hit. You never know when your blog could be used as content on other sites! Information hosted on your blog is a resource for stories within your brand and an easy place to pull from.
Last week we highlighted The Optimized Care Network's use of a company-owned blog. The blog topic about diabetes was so newsworthy that it ran on U.S. News & World Report! Dr. Jay Shubrook, professor and director of Diabetes Services at Touro University California and diabetes specialist with The Optimized Care Network, explains the top five myths around diabetes.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.