If you practice brand journalism, you know that media training is vital for your experts. With the explosion of digital media and evolution of round-the-clock news coverage, preparing for a media interview has a whole new meaning!

While PR professionals need to implement traditional methods of media training, new technology opens the opportunity for new tips so your expert can interview like a star.

Lisa Arledge Powell lists her top four media training tips in the modern day media world on Ragan's Health Care Communication News

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow