Brand journalism, the Ohio State Buckeyes & the American Dairy Association Mideast Butter Cow. These are a few of our favorite things this time of year!
Every year the American Dairy Association Mideast selects an icon or theme to feature in butter at the Ohio State Fair. This year, the buttery display commemorates the Ohio State Buckeye's national championship victory in the first-ever College Football Playoff. The 2015 display features the butter cow and calf standing next to life-size sculptures of Ohio State head football coach Urban Meyer and mascot Brutus Buckeye, along with larger-than-life carvings of the coveted national championship trophy and two Ohio State football helmets.
So how can 2,000 pounds of butter turn into an art masterpiece?
Fairgoers will also have the opportunity to name this year’s butter cow and calf via Twitter by following @OHDairyFarmers and using the hashtag #ButterCowNameGame. The person who submits the most inventive name will be awarded a Go Pro HERO LCD camera at the conclusion of the fair.
The butter display is in the Dairy Products Building at the Ohio Expo Center, home of the Ohio State Fair. While there, fair visitors can also learn about how Ohio’s dairy farmers care for their cows, their land and their communities. The Dairy Products Building is open daily from 9:00 a.m. to 9:00 p.m. and offers a variety of Ohio-produced dairy foods including ice cream, milkshakes, cheese sandwiches and milk. The fair will run from Wednesday, July 29 through Sunday, Aug. 9.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.