Launched in early March of this year, Periscope is the new experimental social media app for health care brands. Some doctors are breaking the mold with this Twitter-owned live streaming platform, while others are watching. The summer of 2015 influenced health care brands start using Periscope for live Q & A, events or even live streaming surgery.
Lisa Arledge Powell highlights Mayo Clinic, The Ohio State University Wexner Medical Center and the Drive for Men's Health as early adopters to this social media trend. See the full article on PR Daily.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.