Regardless of your industry, managing a blog is a great way to get started doing brand journalism. In the health care industry blogging serves as a great medium to showcase your expert knowledge and become a prominent industry leader. 

Tip: Create an editorial calendar of your topics months in advance. Ask yourself:

  • How often do I want to publish?
  • Who is my audience?
  • What does my audience want to read?

The Optimized Care Network Digital Health Care blog is a great example of a health care company using a blog. In their latest blog Dr. Jay Shubrook, professor and director of Diabetes Services at Touro University California and diabetes specialist with The Optimized Care Network, explains the top five myths around diabetes

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow