We can't say it enough. Brand journalism is one of the best public relations tactics to make your experts stand out. Journalists will come to you for your experts on specific topics after you've built the relationship and provided quality content. If the story fits, your expert is the answer.
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A new study published in the journal Circulation revealed that sugary drinks may be even worse than what you would think. Lori Chong, RD, of The Ohio State University Wexner Medical Center gives her thoughts and advice on sugary drinks as the featured expert in this article.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.