The title is enough, right? All PR professionals who want to stay on top of the industry's hottest trend, brand journalism, need to attend Ragan Communications' Brand Journalism and Content Marketing Summit at Children's Hospital Colorado in Denver! The conference is November 2-3, 2015.
4 Reasons Why You Should Attend:
- Brand journalism makes you a thought leader: We love using brand journalism for our clients because it highlights their expertise and enhances the brand as a thought leader. PR pros will leave this conference with the skills needed to do this for their brands!
- Learn how to create measurable results: Learn the top skills needed to show your client major ROI. Check out Lisa Arledge Powell's session, Results! How brand journalism boosts everything, including your bottom line, to learn how to create content that garners measurable ROI and how to identify appropriate results for each individual campaign. Alongside Lisa, our amazing client parter, Michael Schmidt, from Arnold Palmer Medical Center Foundation is presenting this session too.
- Meet content pros: What's great about this niche conference is that you'll have the chance to meet other industry trendsetters who know the importance of content marketing and brand journalism in PR.
- Visit Denver: What PR pro wouldn't love a chance to relax in the beautiful city of Denver?
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.