At MediaSource, we practice what we preach. We encourage brands using brand journalism to follow the Brand Journalizer Criteria that we use when vetting story ideas. If you've read our white paper, How to be a Brand Journalist, or listened to Lisa Arledge Powell speak at an industry conference you most likely know these tips. All tips are important, and some tips more visible than others depending on the campaign. For example, finding a voice is a main tactic for some of the best stories for national media. Find a real person and tell the story through their eyes for maximum exposure.
All-American girl, Elli Thatcher, faced a life or death situation. Luckily, her job at Ohio State's James Cancer Hospital and Solove Research Institute is what saved her life. Read the Elli's full story on CNN.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.