With trends such as brand journalism and content marketing establishing a stronger presence in PR plans, some have questioned the need for traditional media relations. Before you throw out your media pitching manual, read the reasons why PR pros should not ditch the pitch!  

  1. Earned media is still king
  2. News coverage amplifies brand journalism
  3. It's cost effective
  4. Media exposure makes you an instant expert
  5. News coverage provides content for social media

Read the full article by Lisa Arledge Powell on Ragan's Health Care Communication News!

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow