If you are practicing brand journalism, you need to be using guest blogs! The definition of a guest blog is to publish content on a third-party website or blog. No matter what industry you work in, guest blogging gives you an opportunity to present yourself as a thought leader to your target audience. So, how can you get started?
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.