Our brand journalism team is at Content Marketing World 2015 in Cleveland today! We couldn't miss a conference about one of our favorite things: Content. Regardless of if you are a content marketer, a brand journalist or a PR pro, you need to focus on your audience. That's the one thing that remains consistent at this conference and it's preached by industry leaders everyday.
In Andrew Davis' session this morning, "Claiming Your Fame", he highlighted an even more important part of this concept. Find a niche audience for your brand! Discover where you can become an exclusive provider.
Follow us on Twitter (@MediaSourceTV) for updates and insight from the rest of the day!
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.