We know that brand journalism is an amazing tactic for PR pros, marketers and communications professionals, but the opportunity to use this may be increasing with new industry changes.
As we scroll through the internet, we see various advertisements from companies that slow page-loading times and cover our screens. Google and Apple are taking initiative to block these ads to enhance a consumer’s internet experience. The question is, how will advertisers and marketers get their message across? We hope you guessed it. Our go-to public relations tactic: Brand journalism. “Brands should be connecting with consumers, not selling to them,” said Lisa Arledge Powell, MediaSource president and co-founder. Among other industry experts, Lisa gives her input on the new and improved way brand’s will reach their target audience on Ragan Communications.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.